$(function() {
    $("#customerSlide").cycle({
        fx: "scrollDown",
        delay: 2000,
        speed: 500,
		timeout: 5500,
        before: onBefore
    });
    function onBefore() {
        $("#customerInfo").html('<div id="customerInfoHeader">Sonny\'s Customer Updates</div><em>Congratulations</em><strong>'+this.title+'</strong>'+this.alt+'<em>'+$(this).attr('data')+'</em>');
    }
});